Fashion just got a futuristic twist! Another-1 is blending physical and digital products to create amazing mixed-reality experiences. They’re helping brands build unbreakable bonds with their fans through innovative wearables that offer unique rewards and community engagement.

Phygital fashion bridges the gap between our physical clothes and our digital identities. It allows for direct connections between brands and consumers, enables product authenticity, boosts customer loyalty, and delivers trackable incentives.

The Metaverse fashion market is expected to hit $55bn by 2030. Market leaders like Nike are already exploring the Physical Space and staying ahead of the fashion industry. However, smaller brands face high set-up costs ($500k or more) and struggle to compete with market leaders in financial strength, distribution channels, and customer reach.With phygital, consumers scan their IRL garment with an embedded NFC chip (AN1 tag) to pair and authenticate them on-chain. This also activates the phygital journey to elevate the customer experience.

Another-1 provides a 360-degree technology suite that starts at $1,000 and allows anyone to create an on-chain loyalty program – from design to prototype and manufacturing. Through their no-code platform, brands, entertainment companies, or gaming studios can purchase AN1 tags for embedding in garments for asset pairing and authentication and, ultimately, gated content and experiences.